About Us

Hello! My name is Elle Morgan and I am the owner and creator of Not Your Average Mama. Growing up fashion and style has always had a special place in my heart. This led me to pursue my degree in Apparel Merchandising at Auburn University. Shortly after graduating in 2011 I began a five year career in retail at a major department store. After leaving the retail industry in 2017 I took on the most important role of my life. I gave birth to a beautiful baby girl, Rhiyan Alicia.

Although I am a new mama and my life has totally changed I still have a love for fashion and style. So I wanted to create a space for mamas like myself to shop and find pieces that cater to every aspect of their lives. From running errands and taking the kids to soccer practice to date nights and hanging out with the girls. Girl I got you!   


I want to thank you in advance for purchasing and supporting my dream. I am forever grateful.